Google Adwords used to be pretty easy to use. You set your cost per click and the higher it was in relation to your competition, the higher your ad went.
Now Google has turned the tables on the search engine marketing once again with their Quality Score and Yahoo! Search Marketing has followed suit with their Quality Index.
It is the quality score/index that determines how high your ad campaign goes.
In this episode of the News for Web Designers podcast, I give you the brief minimum on what you need to do to get your quality score (Google) and quality index (Yahoo!) up, and as a result, your cost-per-click down.
Please click here to listen to News For Web Designers Podcast on Quality Scores.
